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Marketing Management Diploma
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Marketing Management Diploma Course Listing
More information on the Marketing Management Programme.
Foundation:
Note : There is a choice between Fundamentals of Database Management and Fundamentals of Spreadsheet Analysis. And Book-Keeping & Accounts Basic and Accounting and Finance for Management.
GMN115 Fundamentals of Management (Basic)
ECS110 Principles of Economics (Basic)
CDP130 Fundamentals of Database Management (Access 2007) (Basic)
ACF120 Accounting and Finance For Management (Basic)
ACC110 Book-keeping & Accounts (Basic)
CDP140 Fundamentals of Spreadsheet Analysis (Excel 2007) (Basic)
Compulsory Cores:
MKM260 International Marketing Management (Intermediate)
MKM250 Marketing Management (Intermediate)
MKM270 Practical Advertising and Promotion (Intermediate)
Optional (Choose One):
MKM245 Effective Selling Techniques (Intermediate)
MKM210 Sales Management (Intermediate)
MKM225 Tourism Marketing (Intermediate)
MKM220 Retail Management (Intermediate)
GMN255 Business Management (Intermediate)
HRM245 Public Relations (Intermediate)
BLW210 Business Law (Intermediate)
Compulsory Seminars
SEM215 The Management of Change
SEM230 Effective Team Building
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