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Registration - Certificate Course Details
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Course Details
Practical Advertising and Promotion
This course seeks to provide a foundation for understanding all basic concepts of advertising and for making essential decisions. The concepts will be presented in a simple and straightforward manner but in sufficient depth to ensure a general knowledge of the field.
The course is structured to reflect the changing world of modem advertising and to provide an understanding of advertising as part of the overall economic system.
Topics covered include:-The Place of Advertising - Planning, Managing the Advertising - Using Print, Electronic Media - Sales Promotion - Creating, Producing the Advertisement -Trademarks and Packaging.
Prerequisite: Fundamentals of Marketing (MKM110), or equivalent.
Eligible for the CORBIN COMPTON Award.
Click here to download the registration form for this course. Return the completed registration form along with the course fee to BIMAP to secure your place on the course.
You may contact us for further information about this course at training@bimap.com.bb.
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