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Registration - Certificate Course Details
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Course Details
Tourism Marketing
This course is aimed at all persons involved in every aspect of the marketing of tourism products and services. The course applies the fundamental marketing principles specifically to the tourism environment. Participants will be exposed to the tools and skills necessary to exploit the opportunities available in this dynamic and exciting industry.
Topics covered Include:- Markets and Market Segments - Buyer Behaviour - Coping with Cultural Barriers -Researching - International Markets - Advertising the Tourism Product - Marketing Policies and Approaches.
Eligible for the T. GEDDES GRANT (B'DOS) LTD. Award.
Click here to download the registration form for this course. Return the completed registration form along with the course fee to BIMAP to secure your place on the course.
You may contact us for further information about this course at training@bimap.com.bb.
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